# Sequence brand

Sequence · October 2026
URL: https://www.edgarlr.com/work/sequence-brand

Branding and visual design for Sequence: banners, social posts, changelog images, customer stories, and the Sequence Collect conference.

<Gallery
  columns={2}
  items={[
    {
      src: 'https://cdn.edgarlr.com/sequence-2026/seq-banners.png',
      width: 1080,
      height: 1080,
      alt: 'Two Sequence display banners — “AI Billing and Quote to Cash for custom contracts” over a blue pleated gradient, one leading with the headline and a customer logo row, the other with the gradient on top and a Book a demo QR code.',
    },
    {
      src: 'https://cdn.edgarlr.com/sequence-2026/seq-cards.png',
      width: 2160,
      height: 2160,
      alt: 'Four product cards — CPQ, Watchtower, Workflows, and Billing — each pairing a headline with the product surface behind it.',
    },
  ]}
/>

As the only design engineer at Sequence I also owned the visual side of the
brand: billboards, banners, social posts, changelog images, customer story
artwork, and the company's conference.

Some of that work repeats, so I started building AI workflows to semi-automate
it.

## Sequence Collect

The conference, from its site and banners down to the name badges.

<Video
  src="https://cdn.edgarlr.com/sequence-2026/collect-cta.mp4"
  poster="https://cdn.edgarlr.com/sequence-2026/collect-cta.webp"
  alt="The Collect closing panel — “The new era of agentic finance” beside a Request an invite button, over a blue ink-like gradient drifting behind the type."
  width={1920}
  height={860}
/>

<Video
  src="https://cdn.edgarlr.com/sequence-2026/sequence-collect-footer.mp4"
  poster="https://cdn.edgarlr.com/sequence-2026/sequence-collect-footer.webp"
  alt="The Collect footer — “Sequence Collect” resolving out of a blur against a field of fine blue stripes."
  width={1440}
  height={1080}
/>

## 2025

<Wide
  src="https://cdn.edgarlr.com/sequence-2025/nasdaq.jpeg"
  width={2740}
  height={1764}
  bare
  alt="Sequence on the Nasdaq tower."
/>