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Sequence billboards

Design for an out-of-home campaign across New York and San Francisco, built around one line: “Your billing errors cost more than this billboard.”

Company
Sequence
Date
The two stacked Times Square boards seen from the street, with a taxi and traffic in the foreground.
The campaign on a wide board above a Dallas BBQ on Times Square, with traffic passing underneath.
The campaign on a portrait board on the side of the Hotel Stratford in San Francisco, at O’Farrell and Powell.
The campaign on a building-mounted board in New York, seen from street level between two office blocks.
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